- Personalised coaching and goal setting
- Strategic career planning
- Image, content, and audio consultancy
- Promotional material definition
- Visa and permit management
- Expert musical direction
- Cutting-edge graphic and video design
- Merchandising production and design
- Official website and online store creation
- Bookings and tour management
- Extensive social media campaigns
- Targeted digital marketing
- Press and media relations
- Copyright registration and protection
- Publishing and synchronisation licensing
- Global physical and digital distribution
- Official playlist promotion
- Vinyl manufacturing and record campaigns
- Sponsorship acquisition and brand collaborations
Our Experience
2002 | Founding and Establishment in the Local Scene Agency established with proprietary productions. Successful management of Alika's first performances in Argentina, establishing a solid presence in the local Reggae scene. 2003 | Entry into the Record Industry Launch of Alika & Nueva Alianza's debut album "Sin Intermediarios". Irie Producciones ventures into music distribution, covering physical formats (CD) and global digital platforms. 2005 | Artist Internationalisation Strategy Release of Alika & Nueva Alianza's second album "Razón Mediación Acción". The artist's first international tour of Mexico, marking the beginning of territorial expansion. International Talent Management. Argentine debut of Mad Professor (UK), paving the way for contracting top-tier international artists. 2007 | International Production and Catalogue Expansion Manufacturing and distribution in Argentina of Mad Professor's album "DUB YOU CRAZY" and organisation of Macka B's (UK) first performances in the country, solidifying international prestige. 2008 | Expansion and Development of the North American Market Development of a permanent circuit in venues and festivals across the United States. This strategic expansion generated consistent revenue streams and positioned the artists' catalogue in the North American market, with performances at venues such as Lincoln Center (NYC), Brooklyn Bowl (NY), SXSW (Austin), and House of Blues (CA), among others. 2013 | Global Syncs and Licensing Following the first licensing of the single "Para Bailar" for the Zumba Fitness compilation, we continued with "Déjalo Gyal" (Alika/Dawn Penn) in Vinyl/CD format to Andorra (Europe), and "Yo Tengo el Don" for the Grand Theft Auto V (RockStar Games) video game soundtrack. 2017 | Music Publishing Formation and Direct Rights Management With a Publisher registration at BMI and ASCAP, we can achieve greater administration of the catalogue and generate more avenues for direct collection of public performance, mechanical royalties, and synchronisation fees. 2023 | Strategic Festival Management and Cultural Impact In addition to participating in major international festivals, we managed to become part of a high-impact and visible cultural project. This allowed us to reach stages in prominent venues and festivals. 2024 | Artist Career Reactivation Artistic reactivation, integrating strategic vision, cultural sensitivity, and operational precision.
Achievements & Success Stories in Synchronisations
Our expertise translates into tangible opportunities. We have successfully positioned our artists' music in high-calibre projects, demonstrating our ability to open doors in the global entertainment industry. GTA V "Yo Tengo el Don" by Alika ft. La Liga resonated in one of the most iconic video games, reaching millions of players worldwide. DODGE "Ritmo Realidad" by Hijo de la Cumbia ft. Alika & Celso Piña provided the soundtrack for a global automotive campaign, connecting music with speed and style. Sony France The energy of "Para Bailar" by Alika feat. El Hijo de la Cumbia was the perfect choice for a film distributed by Sony France. Zumba Compilations The contagious rhythm of "Para Bailar" has also been incorporated into official Zumba music compilations, inspiring people to move globally.
Open Auditions:
At Irie Producciones, we are constantly seeking fresh voices and musical proposals that resonate with authenticity and vision. Our audition process is designed to discover talents with a unique sound and the ambition to make a global impact. If you believe you and your music have what it takes to captivate international audiences, we invite you to apply. What Are We Looking For? We value originality, growth potential, and a clear artistic vision. We want to know your musical proposition and the story you wish to tell. Prepare Your Material Ensure you have a complete Electronic Press Kit (EPK) and links to your music on digital platforms. This allows us to better understand your project. Highlight Your Essence Tell us about your influences, your professional goals, and what makes your sound truly distinctive in today's music landscape. Send your proposal and material to: audiciones@irieproducciones.com or use our online form. We look forward to discovering your talent. Talent Audition Form
