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IRIE PRODUCCIONES
Amplifying Independent Musical Talent Worldwide
We propel independent talent towards global success whilst respecting their essence.
Our Mission
To transform independent musical projects into professional and global artistic careers. With over 15 years of experience, we provide you with the structure, strategy, and connections you need so you can focus solely on creating what matters most: the music.
In today's music industry, talent alone is not enough. It requires a professional strategy, a dedicated team, and a solid network to open doors. At Irie Producciones, we become that team, acting as the architects of your career, empowering you to reach your full potential.
Artist Development
We empower unique talents with an international vision, providing professional tools for the comprehensive development of their careers: from strategy to execution, dissemination, and global positioning.
Discovery
We identify unique talents with authentic proposals and distinctive musical perspectives.
Development
Personalised career strategies that respect artistic integrity while maximising commercial potential.
Exposure
Strategic promotion for global audiences through our extensive network across various industry platforms.
Success
Supporting sustainable careers built on artistic authenticity and meaningful connections with the audience.
Our Services
Irie Producciones offers a comprehensive range of services designed to propel independent artists towards global recognition. From strategic guidance to practical support, we cover every aspect of your musical journey, allowing you to focus on your art.
Artist Management & Development
  • Personalised coaching and goal setting
  • Strategic career planning
  • Image, content, and audio consultancy
  • Promotional material definition
  • Visa and permit management
  • Expert musical direction
Visual Elements, Marketing & Promotion
  • Cutting-edge graphic and video design
  • Merchandising production and design
  • Official website and online store creation
  • Bookings and tour management
  • Extensive social media campaigns
  • Targeted digital marketing
  • Press and media relations
Distribution & Rights
  • Copyright registration and protection
  • Publishing and synchronisation licensing
  • Global physical and digital distribution
  • Official playlist promotion
  • Vinyl manufacturing and record campaigns
  • Sponsorship acquisition and brand collaborations
Track Record & Global Reach
Our Footprint at the Heart of the Industry
We actively participate in fairs and conferences such as BAFIM, Circulart, MICSUR, MICA, and LAMC among others, establishing crucial contacts and positioning our artists at the heart of the global industry.
International Stages
Our artists have graced renowned festivals and venues in Europe, America, and Asia, including Lollapalooza, Lincoln Center, Lowlands, Rototom Sunsplash, Vive Latino, SXSW Austin, Brooklyn Bowl NY, and Auditorio Nacional MX, among others…
21+
Countries
Borderless, our artists present their musical proposals to the whole world.
100M+
Streams
Our releases have reached millions of streams on major digital platforms.
100+
Festivals
Partnerships with international festivals that offered us performance opportunities.
15+
Artists
Musicians supported throughout their professional careers.

Our Experience

2002 | Founding and Establishment in the Local Scene Agency established with proprietary productions. Successful management of Alika's first performances in Argentina, establishing a solid presence in the local Reggae scene. 2003 | Entry into the Record Industry Launch of Alika & Nueva Alianza's debut album "Sin Intermediarios". Irie Producciones ventures into music distribution, covering physical formats (CD) and global digital platforms. 2005 | Artist Internationalisation Strategy Release of Alika & Nueva Alianza's second album "Razón Mediación Acción". The artist's first international tour of Mexico, marking the beginning of territorial expansion. International Talent Management. Argentine debut of Mad Professor (UK), paving the way for contracting top-tier international artists. 2007 | International Production and Catalogue Expansion Manufacturing and distribution in Argentina of Mad Professor's album "DUB YOU CRAZY" and organisation of Macka B's (UK) first performances in the country, solidifying international prestige. 2008 | Expansion and Development of the North American Market Development of a permanent circuit in venues and festivals across the United States. This strategic expansion generated consistent revenue streams and positioned the artists' catalogue in the North American market, with performances at venues such as Lincoln Center (NYC), Brooklyn Bowl (NY), SXSW (Austin), and House of Blues (CA), among others. 2013 | Global Syncs and Licensing Following the first licensing of the single "Para Bailar" for the Zumba Fitness compilation, we continued with "Déjalo Gyal" (Alika/Dawn Penn) in Vinyl/CD format to Andorra (Europe), and "Yo Tengo el Don" for the Grand Theft Auto V (RockStar Games) video game soundtrack. 2017 | Music Publishing Formation and Direct Rights Management With a Publisher registration at BMI and ASCAP, we can achieve greater administration of the catalogue and generate more avenues for direct collection of public performance, mechanical royalties, and synchronisation fees. 2023 | Strategic Festival Management and Cultural Impact In addition to participating in major international festivals, we managed to become part of a high-impact and visible cultural project. This allowed us to reach stages in prominent venues and festivals. 2024 | Artist Career Reactivation Artistic reactivation, integrating strategic vision, cultural sensitivity, and operational precision.

Achievements & Success Stories in Synchronisations
Our expertise translates into tangible opportunities. We have successfully positioned our artists' music in high-calibre projects, demonstrating our ability to open doors in the global entertainment industry.
GTA V
"Yo Tengo el Don" by Alika ft. La Liga resonated in one of the most iconic video games, reaching millions of players worldwide.
DODGE
"Ritmo Realidad" by Hijo de la Cumbia ft. Alika & Celso Piña provided the soundtrack for a global automotive campaign, connecting music with speed and style.
Sony France
The energy of "Para Bailar" by Alika feat. El Hijo de la Cumbia was the perfect choice for a film distributed by Sony France.
Zumba Compilations
The contagious rhythm of "Para Bailar" has also been incorporated into official Zumba music compilations, inspiring people to move globally.
Empowering Your Musical Legacy
At Irie Producciones, we transform the vision of independent artists into a vibrant reality. We offer comprehensive support designed to drive your success in the music industry.
Your music, your brand, your legacy.

Open Auditions:

At Irie Producciones, we are constantly seeking fresh voices and musical proposals that resonate with authenticity and vision. Our audition process is designed to discover talents with a unique sound and the ambition to make a global impact. If you believe you and your music have what it takes to captivate international audiences, we invite you to apply. What Are We Looking For? We value originality, growth potential, and a clear artistic vision. We want to know your musical proposition and the story you wish to tell. Prepare Your Material Ensure you have a complete Electronic Press Kit (EPK) and links to your music on digital platforms. This allows us to better understand your project. Highlight Your Essence Tell us about your influences, your professional goals, and what makes your sound truly distinctive in today's music landscape. Send your proposal and material to: audiciones@irieproducciones.com or use our online form. We look forward to discovering your talent. Talent Audition Form

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Connect With Us
Contact
WhatsApp Enquiries
Chat directly with our team for immediate assistance or request a meeting to get to know us.
Phone: +1 310 321 4597 (Mon-Fri/9am-5pm PST)
829 Broadway, Santa Monica, California. 90401.
Bookings
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For booking assistance, please contact our Booking Agent:
Phone: +54 911 6828 6418
Thank you for your interest in working with us. We have a proven track record of 99% effectiveness and 100% professionalism, with over a thousand successful shows completed.
Buenos Aires Argentina - Santa Monica California.
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